Variety: 'Transformers' aims for broad audience
‘Transformers’ aims for broad audienceMovie being sold as more than toy knockoff
By PAMELA MCCLINTOCK
“Transformers” conjures up images of kiddie playthings, ever-changing alien robots that first landed in toy boxes in the 1980s.
DreamWorks and Paramount think they have something more than a kiddie pic or a nostalgic tribute — execs feel that the pic, which launches July 3, is a four-quadrant summer joyride. The question is how to market the film to those four groups.
As director Michael Bay deadpans, “I definitely didn’t make a toy movie.”
The PG-13 movie is this summer’s only big-budget live-action pic that is not a sequel, and boasts the imprint of action-megapic director Bay and exec producer Steven Spielberg.… [ Read more ]
Transformer's Press Kit Contest
Nelson here…one lucky fan will be receiving this Transformers mega-press kit.
So, what do you have to do to win this? SImple. Answer the following two (2) questions:
1. Who is your favorite Transformer2. And why is it your favorite Transformer
E-mail your name, address, and answers to: contest@michaelbay.com… [ Read more ]
Here are the contest rules:
You must live in one of the following countries: US, UK, Canada, Australia, Denmark, Finland, France, Germany, Iceland, Israel, Italy, New Zealand, Netherlands, Norway, Portugal, Spain, Sweden, & Switzerland.
Yahoo.com interview with Michael Bay
Michael answers some questions on Transformers.
Click to watch… [ Read more ].
Michael Bay to appear "On the Lot"
“TRANSFORMERS” STAR SHIA LABEOUF AND DIRECTOR MICHAEL BAY TO SERVE AS GUEST JUDGES “ON THE LOT”
TUESDAY, JUNE 5, ON FOX
Moviemaking competition series ON THE LOT will air its weekly “Film Premiere” episode this Tuesday June 5 8/7c on FOX, with “Transformers” star Shia LaBeouf (“Disturbia,” “Surf’s Up”) and director Michael Bay (“Armageddon,” “Bad Boys”) serving as guest judges along with regulars Carrie Fisher and Garry Marshall.
The remaining 15 director finalists have been divided into three groups of five, and the first group - Sam Friedlander, Hilary Graham, Trever James, Shalini Kantayya and Adam Stein - will premiere their personal submission films and receive the judges’ critiques.… [ Read more ]
Bay's Transformers wins MTV award
Transformers won the MTV movie awards for “Best Summer Movie You haven’t Seen Yet.”
Click to see Michael accept the award … [ Read more ].
Tranformers to hit US theaters on night of July 2
Nelson here.
Just spoke to Michael and he confirmed that Transformers will open in theaters on July 3 with a special showing on the night of July 2.… [ Read more ]
Transformers international press tour
Nelson here…Shia & Megan have begun the international press tour for Transformers. Michael Bay begins his tour this following week.
View a snippet of the Tokyo press conference… [ Read more ].
Transformers "Freakout" Tv ad
This is the ad that premiered on Nickelodeon. Enjoy!
View in Quicktime HD
Mirror # 1
Mirror # 2… [ Read more ]