Michael Bay Dot ComOptimus Prime tells Harry Potter to wait his turn
Nelson here…
Potter fans will have to wait their turn two extra weeks after the Half-Blood Prince premieres at the local cineplexes to see it on Imax. Why? Because Optimus Prime and company will be basking in the 4 week exclusive Imax limelight.
Fom the Hollywood Reporter:
It appears investors might have noticed Monday that “Harry Potter and the Half-Blood Prince” won’t arrive at Imax venues until two weeks after the film opens on regular screens.
Shares of Imax dropped 4% on Monday to $7.31 after a Wall Street analyst said the delay “should negatively impact Imax boxoffice results.”
“Prince” opens wide July 14. Although it opens on two Imax screens that day — one in New York and one in Los Angeles — it won’t get the wide Imax treatment until July 29.
The two-week delay is fallout from the decision by Warner Bros. to push “Potter” from its originally scheduled November 2008 opening. The new July opening overlaps with Imax’s monthlong window dedicated to Paramount’s “Transformers: Revenge of the Fallen.”
Still, “Potter” contains 12 minutes of 3-D footage that moviegoers can experience only through Imax, so that could cushion the blow, Merriman Curhan Ford analyst Eric Wold said.
“There will obviously be some consumers that choose to wait for the Imax version with its 3-D scenes or will choose to see it for a second time, but we no not believe this will be enough to offset the negative impact from the move,” he said.
Source: THR