contest

TRANSFORMERS: REVENGE OF THE FALLEN

Forbes: Michael Bay On Doritos, Super Bowl Ads And Transformers 4

FORBES: Why did you agree to take part in the Doritos contest?

MICHAEL BAY: I got a call from my agent asking if I wanted to do this Doritos thing. It sounded like bullshit to me. I’d seen their commercials at the Super Bowl and I thought they were done by pros. When I found out they were amateurs, I thought it was a great way to help a young filmmaker break into the business.… [ Read more ]

Crash The Super Bowl With Michael Bay Contest

PLANO, Texas, Sept. 20, 2012 /PRNewswire/ — In one of the most highly anticipated Super Bowl announcements of the year, Doritos — one of the marquee brands from PepsiCo’s Frito-Lay division — today revealed the details for this year’s Crash the Super Bowl contest. Following six previous contests, $5 million in prize money awarded and three No. 1 USA TODAY Ad Meter rankings, the Doritos brand is doing the unthinkable for the seventh anniversary of the program — raising the stakes higher than ever before.… [ Read more ]